» » Heads You Win!: An Easy Guide to Better Headline and Caption Writing

Heads You Win!: An Easy Guide to Better Headline and Caption Writing epub

by Paul LaRocque


Heads You Win!: An Easy Guide to Better Headline and Caption Writing epub

ISBN: 0972993703

ISBN13: 978-0972993708

Author: Paul LaRocque

Category: Reference

Subcategory: Writing Research & Publishing Guides

Language: English

Publisher: Marion Street Press, LLC (March 1, 2003)

Pages: 96 pages

ePUB book: 1420 kb

FB2 book: 1888 kb

Rating: 4.7

Votes: 600

Other Formats: mobi doc lit lrf





Goodreads helps you keep track of books you want to read.

A step-by-step guide to writing better headlines and captions. Goodreads helps you keep track of books you want to read. Start by marking Heads You Win!: An Easy Guide to Better Headline and Caption Writing as Want to Read: Want to Read savin. ant to Read.

book by Paul LaRocque. A step-by-step guide to writing better headlines and captions.

Paul LaRocque is a veteran journalist and journalism educator. He also is author of Heads You Win: An Easy Guide to Better Headline and Caption Writing. His newspaper career included stints at the Milwaukee Journal, the Battle Creek Enquirer and News, and the Fort Worth Star Telegram. He also taught at Texas Christian University, Southern Methodist University, and the University of North Texas.

Here are a dozen or so dos and don’ts of headline writing, some of them culled from Paul LaRocque’s excellent, 97-page Heads You Win. It’s the best primer we know for headline writing.

The Rock, the Road, and the Rabbi: My Journey into the Heart of Scriptural Faith and the Land Where It All Began. How to Read a Person Like a Book. Here are a dozen or so dos and don’ts of headline writing, some of them culled from Paul LaRocque’s excellent, 97-page Heads You Win. 1. Good headlines sell and tell the story. Or, as LaRocque writes, they capture reader interest they capture the essence of the story.

-. Heads You Win: An Easy Guide to Better Headline and Caption Writing. The Book on Writing: the Ultimate Guide to Writing Well.

Oak Park, IL: Marion Street Press, 2003. -. Oak Park, IL: Marion Street Press, 2003. Championship Writing.

When you have written your headline, you have spent eighty cents out of your dollar. Too often the headline is the most neglected part of writing an article. In a world full of noise, how do you get people to read what you write? It takes more than good content or great design. The same principle applies to blog posts, book chapters, and so on: The title is where your focus should be. You should begin and end every article with the question: Would this make me want to read on? If not, don’t publish until you’ve got a catchy headline. People just gloss over it without taking much time to consider it. In their minds, it’s the cherry on top.

You cannot write good headlines while sitting firmly ensconced inside your . The Ultimate Guide To Writing Blog Post Headlines Which Don’t Suck.

You cannot write good headlines while sitting firmly ensconced inside your own brainpan. half of the headlines you create will be ridiculous, some of them won’t make any sense at all, and plenty of others will fall flat and boring. How To Write High Performance Blog Headlines – Even When You’re Not A Writer. Blog Post Headlines: How To Write Headlines That Will Make People Salivate Over Your Next Blog Post.

It won’t surprise you to find that, as the days wore on and as 100 headlines turned into 2500 headlines, I learned a bunch of stuff. Writing them gave me a rhythm. I’d often find the germ of a better headline in the first attempts. It was the crappy first draft every copywriter needs

It won’t surprise you to find that, as the days wore on and as 100 headlines turned into 2500 headlines, I learned a bunch of stuff. Like, I learned I’d need to adjust my voice rather than fit each topic into my voice – something I had completely overlooked during concept and something that was, alone, worth learning over the 100-day experiment. That was a small lesson. It was the crappy first draft every copywriter needs. As I mentioned, I started with about 400 headline formulas.

A step-by-step guide to writing better headlines and captions.