Richard K. Thomas, P.
Richard K. He holds an associate professor(adjunct) appointment in the Dpartment of Preventive Medicine at the University of Tennessee and serves on the adjunct faculties of healthcare administration for the University of St. Francis and Central Michigan University.
Thomas details marketing activities and techniques for health care practitioners and administrators in for-profit and non-profit organizations. This easy to comprehend book describes the tactics and strategy required to effectively market products and services in the healthcare industry. the book is written for students, residents, and practitioners who all would benefit from the simple discussion of marketing practices. for marketing communications professionals, the history and complexities of the health industry provided in the book are very useful as a foundation. Thomas’s most popular book is Marketing Health Services.
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Although it took the concept of marketing decades to take hold in the healthcare industry, it has become an integral part of a healthcare organization's success in recent years. Public relations, advertising, and marketing departments have staff, budgets, and the responsibility of contributing to the bottom line, just like any other department. Thomas is Vice President of the Health Management Associates, Memphis, T. Thomas is Vice President of the Health Management Associates, Memphis, TN. He is also Associate Professor at the University of Tennessee Health Science Center. Thomas has authored a recent academic treatment of marketing and healthcare: Marketing Health Services (2004, Health Administration Press). He is also author of Health Communication and several other books on health administration published by Springer.