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Marketing Health Services, Second Edition epub

by Richard K. Thomas


Marketing Health Services, Second Edition epub

ISBN: 156793336X

ISBN13: 978-1567933369

Author: Richard K. Thomas

Category: Other

Subcategory: Medicine & Health Sciences

Language: English

Publisher: Health Administration Press; Second Edition edition (December 21, 2009)

Pages: 495 pages

ePUB book: 1270 kb

FB2 book: 1861 kb

Rating: 4.5

Votes: 753

Other Formats: lit txt lrf lrf





Richard K. Thomas, P.

Richard K. He holds an associate professor(adjunct) appointment in the Dpartment of Preventive Medicine at the University of Tennessee and serves on the adjunct faculties of healthcare administration for the University of St. Francis and Central Michigan University.

Thomas details marketing activities and techniques for health care practitioners and administrators in for-profit and non-profit organizations. This easy to comprehend book describes the tactics and strategy required to effectively market products and services in the healthcare industry. the book is written for students, residents, and practitioners who all would benefit from the simple discussion of marketing practices. for marketing communications professionals, the history and complexities of the health industry provided in the book are very useful as a foundation. Thomas’s most popular book is Marketing Health Services.

See if your friends have read any of Richard K. Thomas's books. Richard K. Thomas’s Followers (1). Thomas. Thomas’s books. Marketing Health Services. Want to Read savin. ant to Read.

Although it took the concept of marketing decades to take hold in the healthcare industry, it has become an integral part of a healthcare organization's success in recent years. Public relations, advertising, and marketing departments have staff, budgets, and the responsibility of contributing to the bottom line, just like any other department. Thomas is Vice President of the Health Management Associates, Memphis, T. Thomas is Vice President of the Health Management Associates, Memphis, TN. He is also Associate Professor at the University of Tennessee Health Science Center. Thomas has authored a recent academic treatment of marketing and healthcare: Marketing Health Services (2004, Health Administration Press). He is also author of Health Communication and several other books on health administration published by Springer.

Healthcare marketing has not only come of age; it has also risen to a new level of prominence. Increased competition has driven healthcare providers to better understand the market in which they operate, their customers, and their customers motivations. Marketing is now a recognized and established function in many healthcare organizations. This book introduces healthcare leaders to the concepts they need to understand to plan and launch an effective marketing initiative. It provides a comprehensive view of the marketing process, from evaluating market needs to developing a marketing campaign to evaluating marketing efforts. This edition discusses recent developments in healthcare that are affecting the marketing of health services, as well as contemporary marketing approaches.
They arrived in good condition even though they had a little high lighting and writing on them but besides that it is a good book to use for any health marketing class.
The bind was ripped. The book is falling apart. Only paid 12 bucks though
Great item!!!
Vital resource to guide future healthcare leaders.
This is a wonderful book which has written over a transition of American Health Care System. Its really helpful to understand real changes in system, what are the changes and how they occurred in the system, how Health Care marketing is different from other industry, what is marketing in health care and many more areas.

I believe that it will be very useful for the MPH - Health Policy and management
MHA - Masters in Health Administration
courses.
On point
I thoroughly enjoyed reading Dr. Thomas' book on healthcare marketing. A "must have" resource whether one is pursuing a degree in healthcare administration, teaching a course in healthcare marketing or working in the field as a marketing professional.
It is a very good book, quality is very good, the service was quick, it is like new excellent condition