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The Complete Guide To Publicity epub

by Joe Marconi


The Complete Guide To Publicity epub

ISBN: 0844200913

ISBN13: 978-0844200910

Author: Joe Marconi

Category: Business books

Subcategory: Marketing & Sales

Language: English

Publisher: Ntc Business Books (March 11, 1999)

Pages: 256 pages

ePUB book: 1894 kb

FB2 book: 1667 kb

Rating: 4.8

Votes: 720

Other Formats: mobi lrf mbr doc





Joe Marconi has been a senior marketing and management executive with several organizations and is the author of 11 books on Marketing and PR, including "The Complete Guide to Publicity", "The Brand Marketing Book" and "Crisis Marketing".

Joe Marconi has been a senior marketing and management executive with several organizations and is the author of 11 books on Marketing and PR, including "The Complete Guide to Publicity", "The Brand Marketing Book" and "Crisis Marketing". He has also written numerous articles in both trade and academic publications and has been a speaker on various aspects of marketing and pr all over the world.

The Complete Guide to Publicity: Maximize Visibility for Your Product, Service, or Organization by. Joe Marconi.

Joe Marconi’s most popular book is Public Relations the Complete Guide. The Complete Guide to Publicity: Maximize Visibility for Your Product, Service, or Organization by.

Comprehensive and highly engaging, The Complete Guide to Publicity covers all aspects of planning and executing a successful publicity campaign, from defining "publicity" to explaining the key tools of the trade, from understanding the media and the opportunities it holds to staging photos, events, speeches, and benefits. This book is a must-have for savvy media professionals and PR novices alike

Comprehensive and highly engaging, The Complete Guide to Publicity covers all aspects of planning and executing a successful publicity campaign, from defining publicity to explaining the key tools of the trade, from understanding the media and the opportunities it holds to staging photos, events, speeches, and benefits. This book is a must-have for savvy media professionals and PR novices alike.

Finding books BookSee BookSee - Download books for free. The complete guide to publicity: maximize visibility for your product, service, or organization. 7 Mb. Cultural Idiocy -Why America is Losing the War of Words. Marconi Joe. Category: fiction. 232 Kb.

The complete guide to publicity: maximize visibility for your product, service, or organization. Download (EPUB). Читать.

Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. A thorough publicity toolbox of sample press kits. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. To read this book, upload an EPUB or FB2 file to Bookmate.

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Comprehensive and highly engaging, The Complete Guide to Publicity covers all aspects of planning and executing a successful publicity campaign, from defining "publicity" to explaining the key tools of the trade, and from understanding the media and the opportunities it holds to staging events, speeches, benefits, and photo opportunities. Directing his advice to anyone who might need to craft a publicity plan--small business owners, non-profit groups, small associations, solo service providers--as well as to public relations and marketing professionals searching for creative tips and insight on how to conduct more effective campaigns, author Joe Marconi demystifies "publicity" by revealing how it's done, what it costs, and how to devise and manage an effective publicity program. Completely up-to-date, the text includes helpful information on using electronic tools, such as E-mail and websites, as part of your publicity arsenal. Plus, real-life examples, including actual press releases, media clips, and more, make The Complete Guide to Publicity the ultimate handbook for effectively generating the maximum amount of good publicity for your product, service, or organization.
After teaching two semesters of publicity at San Francisco State, I ordered about 6 publicity books off of Amazon and I read them all cover-to-cover.

The Complete Guide To Publicity was the best in terms of accuracy, thoroughness, and real-life application.

Joe's years of experience and casual writing style makes the valuable information contained throughout this book very easy to digest and comprehend. It deals with, and focuses on, the principles and philosophies of publicity as they relate to the business professional who is attempting to maximize the visibility of their product, service or organization. It's an older book with no mention of the Internet, but the education provided is applicable.

For students who are interested in a publicity primer before - or in lieu of - taking a course in publicity, this is the book to get...and it's practically free here on Amazon.
I volunteered to be the publicist of a non-profit group then searched Amazon and the library for a comprehensive reference how-to book. This book is IT. The first part of the book is, I'd like to say, background reading which explains to you the reader what you've gotten yourself into. The last part of the book shows you what you have to do to be a really good publicist. It's called "A crash course in Publicity." The book has everything in it that you need. I just wish my Board would read some of it so we could follow a publicity plan which this book highly recommends - and I think it is a great idea. It's a hardback which is Really good because you'll be referring to it often. I highly recommend this book if you need a comprehensive reference book on publicity.
Everything presented in this book will help those charged with the task of generating publicity. Fundamentally, it must be remembered that publicity is just that, it is not paid advertising, it must be managed, but cannot be completely controlled. The goal of the publicist is to provide relevant, newsworthy, information, which will be deemed to be of interest to a target audience. Present the media with an honest, credible, story, that will help them accomplish their goals (attracting more viewers, selling more papers or magazines, or attracting more interested readers to a web site) and your story is more likely to be heard by those you desire to reach.
"The Complete Guide to Publicity" clearly defines publicity, what it is and is not, what to expect from a publicity effort, as well as the particulars to consider when dealing with various media and attempting to target specific audiences with your story.
An excellent introduction to the strategy and structure of a publicity campaign!
Packed with good information and easy to read. If you are a writer- you should get this book