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Cases in Global Marketing Strategies epub

by Jeannett Hennessey,Jean-Pierre Jeannet,H. David Hennessey


Cases in Global Marketing Strategies epub

ISBN: 0618159487

ISBN13: 978-0618159482

Author: Jeannett Hennessey,Jean-Pierre Jeannet,H. David Hennessey

Category: Business books

Subcategory: Marketing & Sales

Language: English

Publisher: Houghton Mifflin; 5th edition (2003)

ePUB book: 1338 kb

FB2 book: 1700 kb

Rating: 4.8

Votes: 566

Other Formats: rtf azw lrf mobi





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global marketing with the aid of extensive real-life examples and cases.

Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. It offers balanced coverage of developed and developing markets.

Jean-Pierre Jeannet, H. David Hennessey.

H David Hennessey, Jean-Pierre Jeannet, Jeannet. Global Marketing Strategies" earns high praise for its up-to-date coverage of the field, especially from instructors of graduate-level courses. The authors have revised the complete text with reference to current academic and trade sources

His previous work includes Managing with a Global Mindset and co-authored titles including: Marketing Problems, Cases in International Marketing, Global Marketing: Strategies and Cases, and Cases in Marketing Management. Country of Publication.

Cases In International Marketing by. Jean-Pierre Jeannet.

Jean-Pierre Jeannet’s most popular book is Global Marketing. Cases In International Marketing by.

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