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Customers for Keeps: 8 Powerful Strategies to Turn Customers into Friends and Keep Them Forever epub

by Lois K. Geller


Customers for Keeps: 8 Powerful Strategies to Turn Customers into Friends and Keep Them Forever epub

ISBN: 1580625614

ISBN13: 978-1580625616

Author: Lois K. Geller

Category: Business books

Subcategory: Marketing & Sales

Language: English

Publisher: Adams Media Corp (December 1, 2001)

Pages: 271 pages

ePUB book: 1685 kb

FB2 book: 1406 kb

Rating: 4.7

Votes: 197

Other Formats: doc mbr mobi azw





Provides eight strategies for establishing and maintaining successful business relationship with advice on repairing damaged connections and tips for . But Customers For Keeps is her best work yet. Keep up the good work Lois! Danny. 2 people found this helpful.

Provides eight strategies for establishing and maintaining successful business relationship with advice on repairing damaged connections and tips for instilling respect and loyalty in clients.

But Customers For Keeps is her best work yet. Keep up the good work Lois! . Customers For Keeps is one of those rare business books that does not pontificate information. I was educated and entertained while reading this book and what a rare combination that is these days. A thoroughly pleasant read and one I am sure you will also enjoy.

Geller, Lois . 1944-. Books for People with Print Disabilities. Internet Archive Books.

Customers for Keeps : 8 Powerful Strategies to Turn Customers into Friends and Keep Them Forever. She explains it all so clearly whether you attend her talks or read her books. Keep up the good work Lois!Danny

Customers for Keeps : 8 Powerful Strategies to Turn Customers into Friends and Keep Them Forever. Select Format: Hardcover. Keep up the good work Lois!Danny. perfect for anyone interested in creating customer loyalty. Published by Thriftbooks. com User, 17 years ago.

Customers for Keeps: 8 Powerful Strategies to Turn Customers Into Friends and Keep Them Forever. This is a very timely book and reads like my CS workshops here at the library! It stresses trust, connection and friendship. 1580625614 (ISBN13: 9781580625616). It lists 4 necessities: human contact, community, trust and recognition. It recommends that customer service be very much like the treatment of a good friend. Reliability, humor, honesty and charisma all play a part.

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How to Gain Customers Forever. The Capability to Turn Complex Designs into Products

How to Gain Customers Forever. The Capability to Turn Complex Designs into Products.

Marketing is equally about keeping a customer as it is about getting them To retain customers successfully, he argues that businesses should follow a set of core principles he calls th. .

Marketing is equally about keeping a customer as it is about getting them. Loyalty is a function of marketing on a day-to-day basis with new and existing customers. Focusing solely on customer acquisition is a wasteful, myopic, and arrogant business strategy. To retain customers successfully, he argues that businesses should follow a set of core principles he calls the Three Cs of Evergreen Organizations : Content, Character, and Community. It’s obvious that your business won’t succeed if what you sell isn’t up to snuff.

By continually thinking in terms of customers for life, your success in sales will be assured. 1) Always Focus on the Second Sale. The first sale with any customer is always the hardest and most expensive.

Provides eight strategies for establishing and maintaining successful business relationship with advice on repairing damaged connections and tips for instilling respect and loyalty in clients.
As a former student in Lois Geller's graduate school course on Direct Marketing I know just how motivating she can be. Now she hits one out of the ballpark with this book. Lord have mercy I could've used this book two years ago when I was working with a major electronics manufacturer and we were planning the roll out of their new handheld organizer. We knew how to market the thing but we couldn't brand it properly. If only Lois offered a course in branding a few years ago! Outstanding book!
using a very clever format customers for keeps doesnt wack you over the head with a do this and do that mentality. this book guides you through the process of why programs work well and how you can do the same thing. the examples are entertaining and informative. think what color is your parachute meets the wealthy barber. five stars plus.
Easy to read? Yes. Complex ideas? Yes. Will it help me on my job? YES! I am always reading the latest books on marketing and this one is so much better than the rest. I cannot believe someone did not write a book like this sooner. I have seen Lois speak at several DMDNY trade shows to fully packed auditoriums and it's no wonder. She knows what she is doing! She explains it all so clearly whether you attend her talks or read her books. But Customers For Keeps is her best work yet. Keep up the good work Lois!
Danny
As a former student in Lois Geller's graduate school course on Direct Marketing I know just how motivating she can be. Now she hits one out of the ballpark with this book. Lord have mercy I could've used this book two years ago when I was working with a major electronics manufacturer and we were planning the roll out of their new handheld organizer. We knew how to market the thing but we couldn't brand it properly. If only Lois offered a course in branding a few years ago! Outstanding book!
Customers For Keeps is one of those rare business books that does not pontificate information. I was educated and entertained while reading this book and what a rare combination that is these days. A thoroughly pleasant read and one I am sure you will also enjoy.
Easy to read? Yes. Complex ideas? Yes. Will it help me on my job? YES! I am always reading the latest books on marketing and this one is so much better than the rest. I cannot believe someone did not write a book like this sooner. I have seen Lois speak at several DMDNY trade shows to fully packed auditoriums and it's no wonder. She knows what she is doing! She explains it all so clearly whether you attend her talks or read her books. But Customers For Keeps is her best work yet. Keep up the good work Lois!
Danny