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Mini Marketing: The New Common Sense, Low Cost Approach for selling yourself, your products, and your services epub

by Ron King


Mini Marketing: The New Common Sense, Low Cost Approach for selling yourself, your products, and your services epub

ISBN: 0966187806

ISBN13: 978-0966187809

Author: Ron King

Category: Business books

Subcategory: Marketing & Sales

Publisher: RKA Publishing (February 2002)

Pages: 200 pages

ePUB book: 1425 kb

FB2 book: 1140 kb

Rating: 4.9

Votes: 191

Other Formats: azw lrf doc lrf





Mini Marketing: The New . .has been added to your Cart. This also works when you're selling yourself as an employee

Mini Marketing: The New . This also works when you're selling yourself as an employee. FAST COMPANY magazine spent a good part of an issue in Aug/Sept 1997 on this and I'm surprised that King's book is the only marketing book where I've ever seen it mentioned. The idea was (is?) so radical Fast Company gave it a separate web site.

King has done an outstanding job of simplifying the complexities of marketing, making it easy to understand basic concepts and develop simple, effective marketing plans

King has done an outstanding job of simplifying the complexities of marketing, making it easy to understand basic concepts and develop simple, effective marketing plans.

This user-friendly workbook is a gold mine of instruction and inspiration for new business owners or anyone who wants to jump-start their marketing plan. I was so impressed by Mini Marketing that I recommended it to all my workshop participants at a national real-estate conference in Scottsdale. King has done an outstanding job of simplifying the complexities of marketing, making it easy to understand basic concepts and develop simple, effective marketing plans.

You don't need an MBA to read this book, and it's a godsend for people with a minimum budget for a big marketing campaign! Mini-Marketing will appeal to the over 50 million people now running their own small businesses, because getting the word out about who they are and what they do is a problem most of them have. Mini-Marketing's low-cost, common-sense approach, easy-to-read format, and straightforward writing style make it easy for beginners to understand marketing basics and realize they already know hundreds of ways to market themselves at very little cost.

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You don't need an MBA to read this book, and it's a godsend for people with a minimum budget for a big marketing campaign!

Mini-Marketing will appeal to the over 50 million people now running their own small businesses, because getting the word out about who they are and what they do is a problem most of them have.

Mini-Marketing's low-cost, common-sense approach, easy-to-read format, and straightforward writing style make it easy for beginners to understand marketing basics and realize they already know hundreds of ways to market themselves at very little cost.

Time and again, shoestring marketers get clear insights, simple exercises, and step-by-step guidelines that help them get comfortable with basic marketing concepts and how they can be applied using the business-owner's existing knowledge and resources.

Over 200 simple marketing tips, plans, and techniques can be put to use right away using good common sense and the numerous fill-in-the-blank exercises. The final chapter in the book is a comprehensive outline for a marketing plan that will even impress the well-seasoned business owner.

Other, exciting, practical ideas include: A quick primer on marketing that provides perspective for the beginner. 10 good reasons why you shouldn't bother marketing. 23 better reasons why you should. Why relationship marketing is critical. How to find great customers. 15 ways to present your image (practical design guides included). 50 ways to get more referrals. 24 ways to market your office image. How to make technology work for you. 17 free Internet sites catering to small businesses.

Before reading Mini-Marketing, my own marketing was like throwing darts at a board: sometimes I hit a bullseye and sometimes I missed the target altogether. This book makes sure I hit the target every time, and that everything I do fits nicely into a strategic plan. I have to admit that I was really shocked that one of the author's simple mini-plans worked so well. He suggested showing customers some gesture of special gratitude, so on a lark I brought one of them donuts and muffins. They have since switched all of their business over to me and have become my largest account! Mini-Marketing has a special place on my bookshelf, and I refer to it constantly!" Andrew Weiss, President Above Discount Companies "Where Savings and Service Connect" 800-599-9646
Thank goodness this is different from all those other marketing books which present way too much information to the point that I always feel intimidated and immobilized. This one is fast reading, exciting, full of graphics and fun exercises; a real treasure-trove of excellent marketing insights, tips, and important items not to overlook. King built upon my limited marketing knowledge to the point where I now feel like I really know what I'm doing. Very uplifting! I highly recommend it for both new and veteran business owners." Michelle Dunklee Territory Manager & Marketing Representative Catholic Medical Center [email protected]
This book is full of fun and informative exercises, cartoons, charts, checklists, boxes, little asides, and surveys presented in an easy-to-read format.
If I ever decide to teach a marketing class I'm going to use this book as the text.

The content is good; in some places it's excellent.

Two excellent worksheets focus on charting who your customers are & where your sources of business come from.
One of the best worksheets is "Worksheet for Potential Customers." It takes up an entire page and is the best way I've seen to target each group of your potential customers and decide how you will market to each of them.
Another idea made easy is putting together a `sound bite.' Some people call it your 30-second commercial. King's step-by-step instructions make it a very easy exercise to do.
King also mentions "The Brand Called YOU" a concept that promotes making * yourself * the brand. You = your business in the sense that customers aren't buying your product or service, so much as they're buying you. This also works when you're selling yourself as an employee.
FAST COMPANY magazine spent a good part of an issue in Aug/Sept 1997 on this and I'm surprised that King's book is the only marketing book where I've ever seen it mentioned. The idea was (is?) so radical Fast Company gave it a separate web site.
Mini-Marketing offers both roots and wings to entrepreneurs. While never losing sight of his clients' dreams, Ron offers a world of simple and clear information that is essential to making those dreams come true. This wonderful book -- marketing his own dreams and practical wisdom -- is an exemplary model of Ron's gift of inspiration and instruction. Read it and be inspired by an entrepreneur who both dreams and makes them happen." Alan Crew Psychologist Concord, NH